New patients subconsciously know that a highly appealing dentist has certain characteristics. The dentist has the three As: The dentist has the Ability, that dentist has Affability, and that dentist is Available.

Many dental practices follow the three as of success, so the next step is translating that good practice of dentistry into growing practice. The old fashioned way this happened was through word of mouth.

With the increasing use of the Internet, people are going online to get the word-of-mouth of existing patients. Historically, of course, the only way to get good word-of-mouth about a dentist was to ask your neighbor, ask a friend or ask a family member.

Now, however, it’s exceedingly easy for a patient searching for dental services to jump online and see who in their community has a good online reputation and who has favorable online word-of-mouth. When it comes down to it, word-of-mouth depends simply on the three A’s: being affable, being available and having the ability to provide good dental services. In promoting favorable online word-of-mouth for yourself, you’ll be engaging in the absolute best kind of online marketing program for your dental practice.

If you were a patient looking for dental practice, would you be interested in what others who have visited various dentists had to say? Absolutely. You goal as person looking for dentist is find out who is available, affable, and able. A prospective patient does this by hearing what your patients have to say. They give a lot of weight to that over what you may say about yourself on your own website. Ideally a dental practice would want to control certain elements of the review process. In an ideal situation the flow would be as follows: All your patients would be encouraged to write a review on you own review site upon leaving an appointment. Anytime a review is written on your own review site, you would be notified by email. You would then be able to login into the administration panel and decide which reviews gets pushed out over the Internet for other patients to see and which reviews are used for internal purposes and which reviews simply get deleted.

By having a program like this and asking all your patients to write reviews, you will be able to generate scores and scores of favorable firsthand impressions which are genuine and from your own patients.

If you were a patient and went online searching for a dentist and came across one with hundreds of positive reviews, would you seriously consider going to another dentist? Of course not. Patients who are searching online want nothing more a=than the firsthand experience of your existing patients.

The likelihood that this prospective dental patient will find your practice is much higher because by having content which is so abundant and dynamic, you are much more likely to be found on a search engine. It is no secret that having content which is unique, changing and relevant to a person searching on the Internet is going to rank higher than content which does not have those characteristics.